Rights & Brands

About RBJ

Rights and Brands Japan is the sole agent in Japan for licensing of the popular Scandinavian character “Moomin” (excluding translation/publication of books, theme park operation and theatrical business).

Originated in the character licensing division of Tuttle-Mori Agency, who had been Moomin’s copyright agent since 1989, Rights and Brands Japan was established in Mach 2018 as a joint venture by Tuttle-Mori Agency, Moomin Monogatari, Ltd. (the operator of “MOOMINVALLEY PARK” in Hanno-city Saitama) and Moomin Characters Oy Ltd. (“Moomin” rights owner in Finland).

Leveraging the 30-year experience and credit inherited from Tuttle-Mori Agency, and strongly backed by the capital participation of the Moomin rights owner, we are already showing good business results. In addition to the opening of MOOMINVALLEY PARK, which is gaining a huge popularity, the year 2019 saw the launch of the 2-year-long, largest-ever exhibition “MOOMIN: THE ART AND THE STORY” that tours around Japan, as well as the airing of the new animated TV-series “MOOMINVALLEY” we distribute on our own. All of these are helping us further expand Moomin’s fan base and we are determined to grow our business area proactively to meet their expectations.

Company Profile

Company Name Rights and Brands Japan Co., Ltd.
Representative Kumiko Ito, President
Business Moomin licensing in Japan, Distribution of animated TV-series “Moominvalley”
Established March 16, 2018
Address Meguro Central Square, 15th Floor, 3-1-1, Kamiosaki, Shinagawa-ku, Tokyo 141-0021
Capital JPY45,000,000
Membership Licensing International Japan
Main Banks Sumitomo Mitsui Banking Corporation
Mizuho Bank, Ltd.
Business Partners See this link (only in Japanese)


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